The kingdom of Saudi Arabia has increased its focus on developing its tourism industry.
Besides the millions who come on Hajj and Umrah pilgrimages, to attract more leisure tourists, the Saudi government is undertaking significant reform and investment in large projects, such as publicly financed training programs and public-private development partnerships to boost tourism. One of the most significant impacts of stronger government interest is the easing of visa controls and travel restrictions within Saudi Arabia in 2006 and 2007. This has had a positive impact on travel retail, which benefited from increased revenue as tourist numbers rose
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